Xiaomi is gearing up for an exciting launch event ahead of the Mobile World Congress (MWC) in Barcelona, with the Chinese tech giant set to reveal its latest flagship devices.
Xiaomi’s Big Reveal in China: February 27th
Xiaomi has scheduled an exclusive event in China for February 27th, where it will unveil the highly anticipated Xiaomi 15 Ultra along with the Xiaomi SU7 Ultra EV and the 2025 RedmiBook Pro 16. The event, dubbed the “Ultra” event, will showcase these next-generation products ahead of the brand’s global unveiling at MWC in Barcelona on March 2nd.
Xiaomi 15 Ultra: A Flagship with Powerful Camera Upgrades
The spotlight will be on the Xiaomi 15 Ultra, the brand’s new flagship smartphone. Packed with significant camera improvements, it is expected to feature a 200MP periscope telephoto lens that offers up to 100x AI-enhanced zoom. This enhancement is set to make long-range shots more detailed and vibrant than ever before.
However, Xiaomi CEO Lei Jun has hinted that the 15 Ultra’s price may be higher than its predecessor, the Xiaomi 14 Ultra, which started at CNY 6,499. The price increase is attributed to the rising costs of development and components.
Xiaomi SU7 Ultra: The Brand’s Bold EV Move
In addition to smartphones, Xiaomi will also reveal its most expensive product yet—the Xiaomi SU7 Ultra EV. This high-performance electric vehicle comes equipped with a tri-motor setup (V8s+V8s+V6s), producing a remarkable 1,548 horsepower. The SU7 Ultra boasts impressive acceleration, reaching 0-100 km/h in just 1.98 seconds and a top speed of over 350 km/h. Xiaomi’s EV entry is certainly set to turn heads.
2025 RedmiBook Pro 16: Xiaomi’s First ‘AIPC’
Another exciting reveal is the 2025 RedmiBook Pro 16, which will feature Xiaomi’s new AIPC (Artificial Intelligence Personal Computing) technology. This marks a significant step for the company as it expands into more personal tech products beyond smartphones.
Other Devices and Smart Home Innovations
The “Ultra” event will also showcase a variety of new smart devices. Xiaomi Buds 5 Pro will debut alongside new home appliances like a central air conditioner, a dual-system refrigerator, a washer-dryer combo, and an AI-powered smart speaker. These innovations aim to bring smarter living solutions to consumers.
Event Timing and Global Launch
The Ultra event will kick off at 7 pm local time on February 27th in China. Following the event, the Xiaomi 15 Ultra and SU7 Ultra will also be on display at MWC Barcelona, starting March 2nd.
With the company’s ambitious product lineup, Xiaomi seems ready to make a splash in both the tech and automotive industries. What are your thoughts on Xiaomi’s new releases? Could the Xiaomi 15 Ultra live up to the hype, or will the Xiaomi SU7 Ultra steal the spotlight?
