Apple is reportedly facing challenges in bringing its AI-powered Siri assistant to the level showcased at WWDC 2024. While the company aims to roll out the first set of AI features by May, the initial release may fall short of expectations. A fully revamped AI-driven Siri may not arrive until iOS 20 in 2027, according to Bloomberg’s Mark Gurman.
Siri’s AI Upgrade: A Delayed Journey
Apple’s push into artificial intelligence has reportedly been underwhelming so far. Internal data suggests that the company’s current Apple Intelligence features have seen very low adoption rates, largely due to their non-essential nature and the lack of a true AI-powered Siri.
The first AI-enhanced version of Siri, expected in May 2025, will reportedly run on a dual-system approach. One system will retain the existing Siri capabilities, while the other will handle AI-based queries. This setup will allow Siri to access user data and integrate with apps for more complex tasks.
However, Gurman warns that this hybrid structure may cause performance issues, making the virtual assistant less fluid and reliable. Apple’s long-term goal is to merge both systems under a new architecture, but this upgrade may not be introduced until iOS 19.4 in mid-2026. Even that timeline could face further delays.
Full AI Integration Only Expected With iOS 20
Apple is reportedly calling its AI-powered Siri system “LLM Siri” internally, referencing Large Language Models (LLMs) that power advanced conversational AI. The fully upgraded Siri, expected to function as demonstrated at WWDC 2024, may not be available until iOS 20 in 2027.
Meanwhile, iOS 19 is not expected to bring any significant AI enhancements for users. The company is said to be focusing entirely on delivering the features promised at last year’s WWDC.
Leadership Changes and Internal Pressure
To accelerate Siri’s development, Apple has reportedly moved veteran software executive Kim Vorrath to its AI and machine learning division. Vorrath previously played a key role in software development for the Vision Pro.
Additionally, pressure is mounting on John Giannandrea, Apple’s SVP of Machine Learning and AI Strategy. Gurman suggests that Apple’s struggles with AI development could put his position at risk. Giannandrea, who previously held a senior role at Google, was hired to lead Apple’s AI strategy but has yet to deliver groundbreaking results.
Can Apple Catch Up in the AI Race?
With competitors like Google and OpenAI advancing rapidly in AI, Apple is racing to bring Siri up to modern standards. However, if the full upgrade is still years away, will Apple fall further behind?
Let us know your thoughts—should Apple have moved faster on AI?
